LINEAR TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as mainstream television formats, relying on regularly timed shows via cable. In contrast, OTT platforms operate on subscription models, with global streaming giants, Disney+, and niche players serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and online co